Perhaps you’ve already launched an interactive campaign. Or maybe it’s a new technology you are uncertain about.
Interactive multimedia and immersive online experiences are increasingly used to engage people in a story or issue.
These can be fairly simple, interactive combinations of photo, text and video to more complex networked media that offer users multiple pathways.
Two key concepts are exploration and user autonomy.
There are so many possibilities with these platforms and apps that it’s worth considering right from the start.